September is life insurance awareness month and in this article, we share some helpful life insurance awareness month marketing ideas to use in your company.
The concept of life insurance has been around since ancient times. The Romans, Greeks and Egyptians were all designed to have life insurance in the event of their death. This is for practical reasons, and it is essentially a way to protect ones heirs, family, and assets.
Interestingly, Romans were the first to develop a life insurance program. The first-ever recorded life insurance program occurred sometime during the 1st century A.D. Roman soldiers in Caius Marius’ burial club would pay into a fund that would cover their funeral expenses. In essence, this is what we call life insurance today.
The Romans were also some of the first to start life insurance trusts, which were designed to provide financial security for a child or an heir when the parent/guardian died.
The History of Life Insurance is interesting and relevant since next month is Life Insurance Awareness Month. That’s right, September is life insurance awareness month and is a great time to educate prospects and promote your life insurance offerings.
Too few people know about the benefits and importance of getting life insurance. If there was ever a time to be aggressive with your marketing campaigns, it is this month because your main goal for this month will be to reach the 30% of households that don’t have any life insurance (Source: LIMRA).
In this guide, we will share some of the best life insurance awareness month marketing ideas to adopt right now if you want to achieve success with expanding your business or reaching new clients.
Table of Contents
There are quite a few marketing strategies you can use to try to get people to take note of your business. We are going to have a look at some of the most effective strategies to try right now.
Insurance Email Marketing and Newsletters are great ways to keep your clients informed about all the latest changes in your company. These are especially important for reminding your clients that your insurance company is still active and constantly working hard to stay up to date and competitive.
It is very easy to create and send out a newsletter to your entire client base. You can use the newsletter to inform everyone that it is life insurance awareness month and include a few packages or options that your company is currently offering.
Before you dive right into draft your newsletter directly in your email account, you should keep in mind that this newsletter is not just to inform clients of your services. It is a great tool to promote your brand or services, which means you should consider hiring a professional to get your newsletter designed.
If you are writing and designing your own newsletter, then you should keep the following tips in mind:
For optimal success in marketing, you can send out your newsletters once a month. This will keep everyone informed but won’t be so overwhelming that clients might feel a need to label your emails as ‘junk mail.’
Promotional flyers are superb for sharing your latest and best deals. If you have something special to offer this month, then you should take the time to invest in a beautiful flyer. The best thing about promotional flyers is that you no longer have to print them. Digital flyers are just as successful at generating leads because they are so easy to share on social media, email, or local newspapers.
The most important thing to keep in mind when choosing this option is that you need to include some type of deal that your clients can benefit from for a limited time.
Take a good look at the services you offer or the packages you have available. Simply rewording these packages or simplifying the information can sometimes be enough to make a service look like a good deal.
Once you have a few good promotion ideas in place, it is time to start working on your design. Ideally, you should hire a professional graphic designer to get these done professionally, especially if you want a high-quality flyer that is small enough to send, share, or upload with ease.
As time passes, the life insurance needs of your clients may change. A great way to keep their policies up to date and to keep your clients protected in every way is by offering a free policy review.
It is estimated that 39% of people wish that their partners also invest more in life cover. Your free policy review is a perfect opportunity to introduce these other family members to life insurance options. At the same time, you can make some valuable suggestions to your client to get the best possible care whether they have married, are now divorced, have a new child, purchased a new house, invested in a new business, or are planning to retire.
An easy and fun way to engage your community is to create a contest for them. Create a contest where the winner receives a free hour of financial planning. You can run the contest on social media, or just in your newsletter or blog.
To make it easy for people to enter the contest, create a customized QR code. You can use a QR code generator to make a QR code that links to your contest entry form. A referral program is a great way to increase the number of entries you get for your contest and to get your customers to promote your contest for you. Referral programs like Kingsumo let you offer an incentive to your customers to get them to promote your contest for you.
Social media is a powerful tool to leverage your marketing. September is a perfect month to run an aggressive marketing campaign. Use popular social media channels such as Facebook, LinkedIn, and Twitter to run marketing campaigns. It is important to set aside a decent budget so you can boost your posts and reach more potential clients.
Organic post reach is very low on social media channels right now, but paid advertising is more powerful than ever before and could pay off.
Insurance calculators are superb tools to lure more potential investors to your website. Many prospective clients will seek out insurance calculators online before they visit an insurance company, so they can see what they can afford.
These website tools are also very convenient to use since your clients can log on and use it at any given hour of the day or night. They will get a good idea of their potential solutions and the rates they are expected to pay. Another benefit of these tools is that they don’t require phone calls, they’re inexpensive, and it are private and secure for users.
Your website is the main – and often only – view your clients will have of your company. If your website is out of date and dull, clients will associate your insurance company with these characteristics. September is a great month to renew your website or even to upgrade your physical office.
With a more professional website, your company will have a fresh and interesting look, and your modern site will function much quicker and easier so clients can navigate and find what they are looking for with ease.
Blogs are terrific for generating more leads or for boosting your website ranking on search engines like Google. When you create a blog and use the right keywords in your blog or interesting content that appeals to your audience, your website will show up much higher – or even on the first page of Google’s search results – when certain keywords are searched.
It is important to find out what the best keywords are to use in your blogs. Keywords for life insurance can be phrases such as ‘insurance companies,’ ‘cheap life insurance,’ ‘progressive life insurance,’ and a great many others.
A blog is also a great tool to use to keep your website updated with fresh topics. You can use your blog to share all sorts of interesting information, newsfeeds, or deals with your clients.
Blogs can also be shared on email, social media, and other channels to lure more traffic to your website to get more people to take out life insurance.
Web forums are still around but are being replaced by “Groups” created on social media sites.
People create a lot of targeted groups on social media sites like LinkedIn and Facebook. These groups are designed to serve a specific purpose. Some are public chat and socializing groups, some groups are created for political awareness, and others are created to be a virtual yard sale.
Try to find local groups where potential buyers might be found. When you get accepted into these groups, it is important not to promote your content but to instead be helpful. By offering good advice on social media, you can educate others on the importance or benefits of getting life insurance.
These are all fantastic marketing ideas to promote your company in September, or to inspire more people to start thinking ahead about getting life insurance. But these marketing concepts are not just great for life insurance awareness month. These are all practical ideas to incorporate throughout the year so you can crush it every single month.
We hope that this guide was helpful for finding good marketing tips, and if you need other good tips for your life insurance policies or company, we welcome you to look at some of our other articles and guides.
Mariana has worked in both large enterprises and small tech start-ups focused on marketing and sales development for 6+ years. She is passionate about content creation, new technologies and digital marketing.
You will always find Mariana reading or trying to learn something new here at Leadsurance.
